In the wine business, Petit Verdot is often referred to by its initials, PV. Spoken aloud, PV comes out as peavey.  Lumberjacks have a tool called a peavey that they use to manipulate logs. With 50% new oak and all the boldness PV grapes are known for, it seemed a fitting way to refer to a big, robust red. 

Naming the Peavey was a little bit of stretch, but, since I own one, it can technically be found in the canyon.